It is possible to divide the creative process into different phases that are highly interconnected. The appropriate combination of these non-linear steps leads to Innovation. Becoming an expert on strategies about how your company can leverage every part of the innovation process will be critical for your success, which will result in higher Entrepreneurial, Corporate, or Social Innovation.

Oobiba Advisors want to recommend some readings and videos about strategy and Innovation, so you become familiar with basic fundamentals on how to become a better innovator. If you want additional guidance and more advanced education on the topic, or want to take your company to the next level, please contact us.

Top recommendations on Innovation, organized by type:

Books:

  • Larry Keeley. “Ten Types of Innovation: The Discipline of Building Breakthroughs”
  • Andrew Hargadon. “How Breakthroughs Happen: The Surprising Truth About How Companies Innovate” Harvard Business School Press
  • Jeffrey H. Dyer; Hal B. Gregersen; Clayton M. Christensen. “The innovator’s DNA.” Harvard Business School Press
  • Daniel H. Pink. “A Whole New Mind: Why Right-Brainers Will Rule the Future” Riverhead Books.
  • Chan Kim; Renee Mauborgne. “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant” Harvard Business School Press
  • Jacob Goldenberg; Drew Boyd. “Inside the box”. Simon & Schuster
  • Andrew Hargadon. “How Breakthroughs Happen: The Surprising Truth About How Companies Innovate” Harvard Business School Press
  • Leigh Thompson. “Creative Conspiracy. The new rules of breakthrough collaboration”. Harvard  Business Review Press
  • Buckingham, M.; Clifton D. “Now discover your strengths”. The Free Press
  • Leigh Thompson. “Creative Conspiracy. The new rules of breakthrough collaboration”. Harvard Business Review Press.
  • Edward de Bono. “Six Thinking Hats”. Back Bay.
  • William Duggan. “Strategic Intuition. The creative sparks in Human Achievement” Columbia Business School Publishing.
  • Alexander Osterwalder. “Business Model Generation”. Wiley.

Articles:

  • Peter Drucker. “The Discipline of Innovation” Enhanced edition. HBRP-3480
  • Scott D. Anthony; Mark W. Johnson; Joseph V. Sinfield; Elisabeth J. Altman. “Principles and Patters of Disruptive Innovation”. HBRP-4557BC
  • “Innovation: The Classic Traps” HBRP-R0611C
  • Scott D Anthony. “The Masters of Innovation: Twelve Inspirational Voices from the Field of Innovation” HBRP-8869BC
  • Chan Kim; Renee A. Mauborgne. “Value Innovation: The Strategic Logic of High Growth”. HBRP-7251
  • Chan Kim; Renee Mauborgne. “Blue Ocean Strategy,” HBRP-R0410D
  • “Creativity and Creative Groups: Two Keys to Innovation” HBRP-7256BC
  • Teresa Amabile. “How to kill creativity” HBRP-98501
  • Teresa Amabile. “Motivating Creativity in Organizations: On doing what you love and loving what you do”. HBRP-CMR096
  • Eddie Yoon and Linda Deeken.“Why It Pays To Be A Category Creator” HBRP-F1303A
  • Clayton M. Christensen; Scott Cook; Hall. “Marketing malpractice: the cause and the cure”. HBRP-R0512D
  • Harold Evans. “The Eureka Myth” HBRP-F0506A
  • “Towards a Creativity-Friendly Workplace: Practical Steps” HBRP-7263BC
  • “Working Through Creative Groups: The Power of Numbers”. HBRP-3463BC
  • Roger L. Martin. “Innovation Catalysts” HBRP-R1106E
  • George S. Day. “Is it real? Can we win? It is worth doing? Managing risk and reward in an innovation Portfolio” HBRP-R0712J
  • Nick Wreden. “How to Make Your Case in 30 Seconds or Less” HBRP-C0201E

Ted Talks:

  • Julie Burstein. 4 lessons in creativity.
  • Ken Robinson. “How schools kill creativity.”
  • Charles Leadbeater. The era of open Innovation.
  • David Kelley: How to build your creative confidence.
  • TEDxEast: Willian Duggan.